Online bloggers have a particular set of abilities. First off, one has to be a reasonably proficient and creative writer whose writing skills can be easily understood by readers on a regular basis.
The next and perhaps the more important aspect of blogging is being technologically savvy.
Creating quality content takes a reasonable understanding of the value in online marketing, applied science, and working them to your advantage with minimal effort. Writing’s not that easy, but some hacks kill stress.
Also, you have to be interested in the goings-on in the blogosphere. You have to know who the top bloggers are and why their blogs are trending.
This way, you can adapt their best strategy to your blogging efforts.
What if you don’t have the required writing skill but are well-versed in the second aspect dealing with the internet and technology?
You can still create blog content and publish a post without writing a single word.
But how do you create fresh content without even writing?
Let us examine what a blog is first.
What is a blog post?
Any business or celebrity worth their salt knows that they need a website to advance their stature in their respective areas.
It serves as a way to advertise and promote their field of operation to potential customers.
The most successful websites, popularity-wise and money-wise, have an across-the-board blog section that discusses every aspect of their enterprise, be it their inner workings, puff pieces, and many more.
A blog is educational by nature, whose word count ranges from six hundred to two thousand words per article. And whose best content, aside from the written format, includes video clips, pictures, charts, and infographics.
A blog helps in boosting the readers’ awareness of your brand, generating leads, increasing your credibility, and obtaining additional money. And more significantly, it drives online traffic and audience to your site.
In today’s hyperactive climate, where people are bombarded with too much valuable information from popular culture, social media, politics, and other stuff, blogs still manage to rise above all of them and carve a significant niche in cyberspace.
People look to blogs to gain insight and perspective of a particular idea or story. Yet some find reading too taxing and prefer other formats like videos.
So instead of writing in your blog post, there are other alternatives that you can have published that won’t diminish your stature in your field. And in some cases, make it go viral.
Also, there are proven methods in creating extensive blog posts without even writing a single word yourself.
This way, visitors to your website can still choose to read blog posts instead of watching videos.
A few ideas to make your own blog post rise above the rest
A few years ago, experts analyzed over a million articles and blog posts to find out if there were correlations between popular and unpopular posts.
Their first significant finding was, if one post is long, the more attention and shares it garners.
Bloggers need a lot of traffic from readers to be directed towards them, which translates to viable leads and increased sales.
However, who has enough time to pen a two thousand to three thousand-word blog post?
It may be easy to come up with an excellent idea that you are sure people will be interested in and will go viral, but sitting down to physically write a long blog content that covers all the bases is a difficult task.
Yet all is not lost, and there are ways to still provide excellent blog content without even lifting a finger to write.
Here are three best alternatives for creating blog posts without writing a word:
Outsource blogging tasks
Generally, people or businesses that operate successful websites have other more important work concerning their sites. It means they do not have the time to be their own writer.
But how can they make their sites successful and get a lot of online traffic from search engines like Google if they don’t write an article often? The answer is, find others to do them.
There are many ideas and ways to find talented writers well-versed in particular content topics that you need for your website:
1. Find writers to write your blog content or article
There are many other websites you can go to where you can place ads looking for writers to guest post.
For example, using Google and other search engines to look for local classified websites might be better for you if you want to hire people close to where you live.
Once you find an excellent website to place a job posting to look for blog and article writers, there are few factors that you need to exert more effort to make your blog successful.
2. Choose a popular content or topic
To find the right blog writer that suits your website and sensibilities, include the topics you want the writers to write about.
For example, if your website predominantly features smartphone-related issues like new models or apps, you will find out that they are appealing subjects that can draw in potential writers.
They will be attracted to these types of topics, and you won’t have a hard time looking for one.
3. Create an attractive ad
To pull in potential writers to hire, one strategy is to make your ad appealing.
Create it in a way that will make the contributors feel involved, and they are doing important work.
Include all necessary and valuable information like a short bio of yourself or your company, the word count, how much it pays, and everything in an enticing way to draw them in.
Include freebies in your ad if you can afford them.
Also, other bloggers, service providers, and marketers that have websites are looking for ways to increase their audience.
Most of them will jump at the opportunity to be guest writers on your blog, and both of you will win as a result.
Another excellent way to pull in contributors (and also to make it easier for them to write) is to send out questions to them. You can post their answers on your blog.
4. Allow contributors to make their author profiles
Upon applying to your website, have the applicants create writer profiles that contain their personal and contact details.
This tactic will encourage recently graduated applicants to contribute posts for your site for free and for the reason to build up their resumes.
Some writers will use that profile they will create on your site to look for other writing jobs.
5. Choose post content that can benefit from many vantage points
It refers to particular writers and their unique experiences.
For example, a singer writing a post about singing apps or a veteran traveler writing about the favorite places he visited.
It checks all the boxes in what makes awesome blog post topics.
6. Keep your contributors engaged by sharing inner workings
Feel free to share with your writers what happens behind the scenes, like website statistics and figures.
It will keep them engaged and occupied with their blogging work and will make them loyal to you.
You can also give them incentives related to their blogs’ website traffic.
This way, they will share, comment, re-post, bookmark, and write reviews about your articles and, in turn, drive readers and visitors to your site.
Create blog content with only videos
Video blogging has become all the rage these days, and the most popular vloggers and influencers like PewDiePie, Dude Perfect, MrBeast have made millions of dollars from their video content.
These popular YouTubers have found a niche that they excel in. Thus created an empire that earned themselves millions of followers that incessantly watch their shorts video series.
Yet, these types of quality content come with a set of challenges, unlike the purely written format.
But if you want to abide by this challenging route, just remember it might cost you more time and money to do it.
If that is what you want for your website, here are a few steps in how to create a video blog:
1. Decide on what you want to blog about
You have to talk about something like why you have put up your website in the first place.
You cannot just simply point the camera at yourself and rant about random things (although some vloggers love to post that type of new content).
There has to be a particular content theme in mind. There has to be a direction and flow of the video, preferably a beginning, middle, and end.
2. Recognize your target audience
At this stage, you probably know who your website is for and who your main audience is. This way, you know what kind of language and clothes you’re going to use (formal or casual).
3. Get the best video production equipment you can afford
If you can afford top-of-the-line camera equipment, then get them. If your vlogs have excellent production values, it has more of a chance of becoming viral content.
However, if you cannot afford them, you can use the recording function on your smartphone. Sometimes, the more important aspect is what you are saying instead of how the video looks.
4. Write a script for your video
The script allows you to know what you’re going to say beforehand.
However, it is also great if you improvise, it will make your presentation more natural and not look like you’re reading from a script.
5. Look for a suitable spot to put up your camera equipment
Once you find an ideal area, make it presentable by adjusting the background and lighting.
Some vloggers don’t use backgrounds, while others put color sheets behind them to draw focus on themselves.
6. Start recording
Some camera equipment you can put up on your own, but some you need someone else to help record your video blog. It is better to record many takes so that you have the option to choose the best one.
7. Run the finished video clip through a film editing software
It can be optional, but having this will make your vlog look better. It will have a title, music, credits, and special effects. It will have a look and feel of a short movie.
There are many movie editing software that you can download to make your posts look better and have a great chance to become viral.
Create a podcast
Podcasting has been popular for a few years and became bigger due to the Covid-19 pandemic.
Many celebrities and entertainers suddenly found themselves without jobs, and to bide their time and wait for normalcy to happen, they became podcasters.
Then the podcasting business began to boom and became a viable option for many enterprises and personalities to take part in it.
Podcasts are not only enjoyable to listen to, but it is also an excellent way to communicate to an audience.
Before, sites didn’t use podcasts, but now it is another means to gain more audiences and followers.
Channels like Spotify and iTunes have made podcasts more accessible and easy to create. If you have the gift of gab and can talk for hours on end, then podcasting is ideal for you, especially in blogging.
Here are easy steps in starting a podcast:
1. Develop ideas and concepts
You have to ask yourself two questions: What is my podcast all about? And, why am I starting a podcast? Once you have answered them, you will know your podcast concept.
2. Recognize your goals
What is your ultimate goal in podcasting?
Here are some common goals that other podcasters have used:
- Generating leads in a business
- Sharing important information to audiences
- Being known as a leader in a particular industry
- To simply have fun
- Choose a theme or topic
You can’t just pick any theme you want to focus on, but it has to be something you are well-versed in and passionate about. This way, you won’t run out of things to say.
1. Select a name
Choose something everyone will remember, catchy, and rank high in searches (be sure to use relevant keywords).
2. Pick a format
You can either have scripted stories, exhaustive interviews, a single host talking, and many more.
Make sure you are comfortable in the format that fits your theme.
3. Optimal length
How long your podcast is will depend on your theme and audience. You have to remember that online visitors have short attention spans and like to watch great content that’s not too long.
4. Get podcasting software and equipment you can afford
You can learn how to find a digital voice recorder with best battery life, or you can start small.
You can start by just using an iPhone and headphones or purchase top-of-the-line podcasting equipment. You only need to remember that the content is the most crucial component.
You can edit the podcast on your smartphone or download software.
5. Record your first episode
The best way to start is to follow an outline of what you are going to talk about. This way, you can avoid rambling.
6. Search for an ideal place to record
Find a quiet and large enough space where sound wouldn’t reverberate.
7. Editing and uploading
With your editing software, you can remove unwanted portions, then add music, voiceovers, outros, intros, etc.
Then you can upload your finished product to any podcast hosting service you can find online.
Other blog content alternatives without writing
- Sharing posts that others made- You can do what has been done by people in their social media accounts, which is to share content. There may be articles, stories, or videos that you like and want to share in your blog.
- Re-blogging content from other blogs- It’s similar to sharing, but this way, you have to ask permission from the original blogger first.
- Create surveys, interviews, and polls. There are many reasons why you should record interviews. But overall, these are a great way to gain insight from people about your blog.
It may be challenging to think of ways to create content for your blog without writing a word.
Fortunately, in this modern age, there are many other options that can make your blog better without the written word.